The Community Coordinator will be responsible for building and managing relationships between Goldfish Swim School, and the surrounding community. The role involves overseeing prospective leads, growing partnerships with local preschools, elementary schools, gyms, and managing marketing initiatives to promote the swim school. The Community Coordinator will also coordinate marketing events, oversee social media strategies, and execute email campaigns.
Key Responsibilities:
Lead Generation & Relationship Management:
- Build and maintain relationships with preschools, elementary schools, gyms, and other local organizations to generate new leads for the swim school and Goddard School.
- Network with community groups, organizations, and local businesses to create referral and partnership opportunities.
- Follow up on prospective leads to schedule tours, events, and informational sessions.
Marketing & Event Management:
- Plan and execute local marketing events and initiatives to increase the visibility of both schools in the community.
- Represent the school at community fairs, expos, and other local events to generate brand awareness and build rapport with potential clients.
- Coordinate and execute school-hosted events for students and their families.
Email Marketing & Digital Campaigns:
- Create and manage email marketing campaigns to target prospective families, current students, and community members.
- Manage newsletters and regular email communications that highlight key programs, events, and promotions.
Social Media Management:
- Develop and manage social media content calendars for Facebook, Instagram, and other platforms, ensuring consistent and engaging content.
- Create and post regular updates that highlight swim lessons, school events, achievements, promotions, and community involvement.
- Respond to social media messages, reviews, and comments in a timely and professional manner.
Ad Campaigns:
- Create and manage local Facebook and Instagram ad campaigns to drive enrollment and increase brand awareness.
- Track ad performance and adjust strategies based on engagement, lead generation, and campaign results.
Reporting & Collaboration:
- Collaborate with the General Coordinator and Owners to align community management strategies with overall business goals.
- Track key performance indicators (KPIs) such as lead generation, social media engagement, and event attendance.
- Provide regular reports to management on marketing activities, outreach efforts, and lead conversion.
Qualifications:
- Bachelor’s degree in Marketing, Communications, or a related field (or equivalent experience).
- 2+ years of experience in community management, marketing, or related roles.
- Strong communication and networking skills, with the ability to build relationships with diverse community groups.
- Experience in social media management, email marketing, and local event coordination.
- Proficiency in social media advertising platforms (Facebook Ads, Instagram Ads).
- Organized, proactive, and able to manage multiple projects simultaneously.
- Experience with children’s education or swim programs is a plus.
Benefits:
- Competitive compensation
- Opportunities for growth and professional development
- Employee discounts on swim lessons and educational
Join our team and help shape the future of swim education in our community!
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